Discovery Methodology
Research-Backed Problem Identification
Problems were systematically identified through competitive analysis, heuristic evaluation, and industry research. Validation with category and branch teams is the next step before delivery.
Current Status
This prototype represents discovery work. Delivery would follow validation with category and branch teams.
Discovery Process (Complete)
B2B food distributors analyzed
10 Usability Heuristics assessed
Peer-reviewed benchmark studies
Baseline vs Scalability
Competitive Analysis Results
B2B food distributors analyzed: Brakes Group, Bestway Wholesale, Bidfood, Sysco
Key Finding
Booker lags behind industry standards in 7 of 8 conversion-critical features. This represents significant competitive disadvantage and opportunity to reach baseline parity.
Problem Prioritization Matrix
Gaps prioritized by: Baseline Parity (Must Have) vs Scalability (Should Have)
Must Have - Baseline Parity (18 gaps)
Should Have - Scalability (20 gaps)
Discovery vs. Delivery
Discovery
(What to build)
Validation
(Next step)
Next Step
Delivery
(Build it right)
Validation Process (Next Step)
Strategic Collaboration with Category & Branch Teams
The next validation layer involves collaborative review with category management teams and branch operations teams to ensure all identified gaps align with business objectives, customer needs, and operational feasibility.
Category Team Collaboration
Validate product-related gaps against merchandising strategy and customer needs.
- Product information gaps validation
- Filter dimensions prioritization
- Cross-sell opportunity validation
- Content strategy alignment
Branch Team Collaboration
Validate gaps against customer pain points and operational efficiency needs.
- Customer feedback integration
- Operational workflow validation
- Mobile usage pattern confirmation
- Retention feature prioritization
Outcome: This validation step will ensure all 38 identified gaps are business-aligned, customer-focused, and operationally feasible before moving to delivery phase.
Implementation Roadmap
Phase 1: Baseline Parity (Must Have)
Goal: Reach industry baseline, eliminate critical gaps
Timeline: Months 0-3
Gaps: 18 Must Have gaps
Outcome: Competitive parity, table stakes features implemented
Phase 2: Scalability (Should Have)
Goal: Build competitive advantage, enable growth
Timeline: Months 3-12
Gaps: 20 Should Have gaps
Outcome: Differentiation, growth enablers, competitive advantage
Summary
This systematic discovery methodology identified 38 critical gaps through competitive analysis, heuristic evaluation, and industry research.
18 Must Have Gaps
Required to reach industry baseline parity
20 Should Have Gaps
Competitive advantage and scalability enablers
All gaps validated against peer-reviewed research, ensuring defensible prioritization for phased implementation.